Bergstrom - Elder Consulting Group

 Marketing Help

Perhaps the most difficult area of business for the Plumbing or HVAC Contractor is marketing. Developing a consistent, planned marketing program is time consuming and low on the priority list, when daily issues crop up using the contractor's time. Before he knows what happened, the day is over and nothing has been done to find new customers or retain existing customers. BEC Group can help by developing, with the contractor, a year around plan to find new customers and retain the existing customer base. This includes development of an annual marketing budget with specific goals and details of advertising and marketing media usage.

• Demographics can help you plan on how to target key marketing areas. For more information Click Here.
• To see the demographics of a particular zip code Click Here.
• Click Here to see an example of an annual marketing plan.
• An ongoing plan of customer newsletters, postcards, customer satisfaction surveys, and other contacts help the contractor to hold on to his customer base. Click Here for an example of the newsletters we help to develop.
• Click Here to see examples of other customer retention tools we help to develop.
• Customer's want to know why they should do business with your company. Unique brochures and leave-behinds help them to learn about the unique benefits of dealing with you. Click Here for a sample of the brochures we have helped to create.

For Further Information, email us by Clicking Here.