Bergstrom - Elder Consulting Group

                                                         Say Yes! To Success

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 Marketing Help

Perhaps the most difficult area of business for the Plumbing or HVAC Contractor is marketing. Developing a consistent, planned marketing program is time consuming and low on the priority list, when daily issues crop up using the contractor's time. Before he knows what happened, the day is over and nothing has been done to find new customers or retain existing customers. BEC Group can help by developing, with the contractor, a year around plan to find new customers and retain the existing customer base. This includes development of an annual marketing budget with specific goals and details of advertising and marketing media usage.

  • Need free or low cost marketing tips? Click Here for 24 low cost or free tips to kick start your sales.
  • Click Here to see an example of an annual marketing plan.
  • An ongoing plan of customer newsletters, postcards, customer satisfaction surveys, and other contacts help the contractor to hold on to his customer base. Click Here for an example of the newsletters we help to develop.
  • Click Here to see examples of other customer retention tools we help to develop.
  • Customer's want to know why they should do business with your company. Unique brochures and leave-behinds help them to learn about the unique benefits of dealing with you. Click Here for a sample of the brochures we have helped to create.

For Further Information, email us by Clicking Here.

Bergstrom-Elder is a consulting and training company serving plumbing, heating, air conditioning, electrical, and maintenance contracting firms in Detroit, Michigan, Naples, Florida, with their unique BluePrint For Success, csr , dispatch, sales, tech, management, customer service training using F.I.S.H., Fish trainer material, and the say yes to success method. Our training and success comes from our experience at Bergstrom’s Inc., Blue Dot, Contractors 2000, Service RoundTable, ACCA, NAPHCC, MPMCA, Air Conditioning Contractors of America, National Association of Plumbing, Heating, Cooling Contractors, Michigan Plumbing and Mechanical Contractors Association, and various other sources. We are a trainer of customer service, to the customer service rep, service and maintenance technician. We also coach management. Safety training in Asbestos awareness, ladder safety, lead safety, driving safety, construction safety and plumbing HVAC safety. We are often known as BEC Group, and sayyestosuccess.com. Bergstrom - Elder Consulting Group is an approved Nate, North American Technician Excellence, trainer and testing organization and proctor.     

Copyright © 2007 Bergstrom-Elder Consulting Group - Web Master: dan@SayYesToSuccess.com